Every modern, successful brand IS a lifestyle brand.
It’s all about moodboarding the aspirational lifestyle your product helps facilitate. And who better to help with a moodboard than a stylist…?
I leverage my 12 years of experience as a Creative Strategist and apply the principles of Wardrobe Styling to redefine brands' aesthetic intelligence so they can transmit their brand identity through visual communications and experiences.
I work with clients from every department to meet you where you are and break down silos so success is build collaboratively.
Marketers, Brand Managers, Product Mangers, Creative Excellence, Planners & Buyers, Merchandisers, PR & Communications, Production…
I connect the dots between marketing disciplines so your brand identity stays consistent cross-channel.
Brand Planning, Comms Planning, Media Targeting, Brand Partnerships, Influencer Marketing, Store Design, Experiential Marketing…
Services
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Brand Positioning
Positioning yourself squarely in the market you want to succeed in requires an honest analysis of what differentiates you, what consumers think about you, and what you have to offer the culture.
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Creative Strategy
Once you know where you stand, then you can start thinking creatively about how to express yourself. Successful brands use various platforms to connect with customers on an emotional level.
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Trend Research
Trends aren't dead: YOU are the trend. Being relevant is all about leveraging what makes you unique and connecting to what's current in an authentic way.
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Retail Experience
Retail isn't dead either. It can be a desirable third space for your customers to hang out in if you can offer them something they can't get anywhere else (or online).
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Brand Partnerships
Finding the right brands to partner with helps build and solidify the lifestyle you embody. Customers today want a visual and mental moodboard they can be inspired by daily.
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Influencer Marketing
Finding the right person to share and amplify your message helps create an emotional bond with your customers, curating new communities that share your values.
